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phood

deliverables

  • UX Design

  • Visual Design

    Wireframes

industries

  • Software as a Service

    Internet of Things

completed

  • May 2019

Company

deliverables

UX Design

Visual Design

Prototyping

industries

SaaS

IoT

completed

May 2019

Company

I managed the design team for a startup focused on reducing food waste in dining services and I led the design development of the company’s tracker UI system.

phood

More Data, Less Waste

Overview

Designed the company’s SaaS interface and design system to emphasize accessibility and inclusive design principles for a product launch, resulting in a 50% reduction in food waste and significantly increasing efficiency of kitchen operations.

Role

As the managing Product Designer for this project, I led interviews with existing users and built alignment with cross-functional teams .

Phood uses computer vision and data processing to automate food waste tracking for grocers and food operations.

Our Mission

Empower food businesses with intelligent waste tracking solutions to enhance efficiency and sustainability

Problem Statement

How might we elevate our engineering software’s UI and UX for a seamless experience ahead of a large-scale launch?

Feedback on Beta Version of Phood's Tracker

Workers aren’t comfortable with beta’s UI

The main issues were workers’ frustration with the small, closely positioned buttons leading to accidental presses and the interface’s complexity being challenging for less tech-savvy workers.

Heading

Hit Targets

Accidental actions

Interface

Complexity

Prolonging actions

Phood Beta's Outdated and Unclear Interface

Phood beta’s tracking experience lacks clarity and aesthetic integrity

Our interface was outdated, failing to meet basic usability standards and keeping up with evolving user needs.

Our Vision

Equip kitchen staff with an intuitive, efficient interface to seamlessly track and manage food waste.

Product Principles

1.

Simplicity

Design an intuitive interface that minimizes complexity, ensuring all users, regardless of technical skill, can easily navigate and use the system.

2.

Accuracy

Implement precise tracking and categorization features to ensure reliable data collection, reducing errors and improving overall waste management efficiency.

3.

Visual Appeal

Maintain a visually appealing design that not only meets usability standards but also enhances the user experience through clean and modern visuals.

Feedback on Beta Version of Phood's Tracker

Establishing a Rapid Design Feedback Loop for SaaS

We worked with our users to design the SaaS interface and rapidly iterate on interface layout.Once refined, I designed and worked with the team to implement into the product

Establishing a Rapid Design Feedback Loop for SaaS

By integrating design into other functions' processes, we enhanced discovery and ideation, reduced friction, fostered productive discussions, and sped up shipping, as shown in the attached workflow diagram.

Our design

Providing a seamless experience

Usability and Readability

Created controls that measure at least 44 points x 44 points so they can be accurately tapped with a finger.

Used text for short labels to communicate more clearly with users than an icon.

Optimize Scanning Interface for Kitchen Efficiency

Scanning

Since the scanning process is done automatically, the minimalist design of the UI is meant to minimize distraction while working in the kitchen.

The large gaps between the buttons allows undisturbed interactions

Streamline Confirmation Process for Continuous Scanning

Confirmation

Facilitating users feedback, a successful scan and submission to the company's inventory system is confirmed through a full-screen window.

The window fades out after 3 seconds countdown to allow continuous scanning.

Enable Easy Correction for Misidentified Items

Correction

If the AI system misidentified the scanned item, the kitchen staff can then access the meal's menu and choose from one of the preloaded items.

Outcome

0%

Reduction in food waste at dining services

Product launch at Whole Foods' East Coast locations

Reflections on Project Success

1.

Enhanced User Testing

Conduct more extensive user testing with kitchen staff early to identify usability issues and gather feedback for refinement.

2.

Improved Stakeholder Communication

Establish regular communication channels with all stakeholders to ensure better alignment and smoother implementation.

Next projects:

Gohan

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Designing the first social crypto app

Brevitē

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Reimagining Brevitē's e-commerce website

Phood AI

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Creating a seamless SaaS experience in the kitchen

ThoughtSpot

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Redesigning UI to boost data analysis efficiency

// Example 3 - Multiple Numbers incl. count down, currency.