I’m a curious designer who loves tackling complex workflows, collaborating with ambitious cross-functional teams, and problem-solving in high-uncertainty environments.
Led the redesign of the time entry system to improve efficiency, reduce cognitive load, and align the interface with real-world associate workflows.
Developed a crypto app with a group payment splitting feature based on P2P Lightning 2.0 Network.
Created an optimized website UI to improve user experience and dramatically increase conversion rates by carefully considering user feedback and quantitative data.
Led the rebranding and digital design overhaul of Phood, delivering a reimagined website, brand guidelines, and product visuals.